The Best SEO Tools to Improve Your Rankings

Search engine optimization (SEO) constantly evolves as search engines improve their capabilities. That’s why you need the most recent analysis of the top SEO tools for businesses and SEO pros.

There is a dense jungle of sophisticated SEO software, but you only need top-tier options that provide practical features and easy functionality for your requirements. This blog post will show you the best SEO tools for various tasks.

What Is An SEO Tool?

An SEO tool is any program that can improve a specific part of a search engine optimization strategy. These technologies can serve various purposes, including search query analytics, reporting automation, AI-powered content optimization recommendations, and website performance analysis.

This becomes complicated when you consider how many different types of software marketers employ for various areas of SEO. To maintain an equal playing field, I removed tools solely focused on one or two niche SEO use cases, such as Moz’s useful title tag tool. Instead, I concentrated on products that might be classified into one of four different SEO product categories.

• SEO Audit Tools: These tools analyze one or more metrics associated with search engine optimization activities.
• Keyword Research Tools: These tools aim to report on keyword search metrics or help find keywords to target. These do not necessarily assess ranking performance for specific web pages or domains.
• Rank Trackers: Almost all SEO rank trackers can conduct basic keyword research, but their primary job is to measure how well specific websites or domains rank for individual keywords. They also frequently include suites of other tools for SEO-related activities, though not as many as all-in-one solutions.
• All-In-One Tools: All-in-one SEO tools, like rank monitors, include a wide range of functionality. They can render technologies from other categories obsolete and typically contain advanced capabilities such as automation and AI.

We Were able to research many tools, but we could not try them all personally. When we couldn’t, we relied on firsthand reports from actual users, software demos, aggregated reviews, and Reddit forums to fill in the gaps.

36 Best SEO Tools To Optimize Your Website For Search

Keyword Research Tools

Relevant keywords are an essential aspect of search engine optimization. You want to locate the proper keywords that help you rank higher in search, so you’ll need a tool that allows you to:

• Find keywords with high search volume yet low competitiveness.
• Get traffic projections for the target keywords.
• Make a list of keywords that are suitable for latent semantic indexing.
• Choose primary and secondary keywords intelligently.
• Identify keywords that competitors are utilizing successfully.

1. Google Trends

Google Trends is a free keyword research tool that displays the volume and popularity of terms over time. You may filter results by geographic region, find related queries, and look up trending topics linked to a keyword.

2. Google Keyword Planner

Google Keyword Planner is a paid keyword research tool that is provided via Google Ads. It lets you discover new and related terms and their average monthly search traffic over time. You can also see the terms the competition uses to rank in search and how much it will cost if you bid on those phrases.

Other relevant tools for keyword research are:

• SEO PowerSuite (Free and Paid)
• SEMrush (Paid)
• Keywords Everywhere (paid)
• KWFinder (Free)
• Moz (Freemium)

3. Ahrefs

Ahrefs is a comprehensive SEO tool developed to help businesses and website owners optimize their internet presence. Their features include backlink analysis, keyword research, and site audit capabilities, which provide vital insights into competitors’ practices and assist users in improving their search engine ranks.

Its user-friendly design and extensive analytics make it a popular platform among digital marketers and SEO specialists looking to improve the performance of their websites.

4. Keywords Explorer

Keyword Explorer is a sophisticated tool that helps digital marketers and SEO professionals uncover suitable keywords for their content initiatives. Moz created it to provide detailed insights into keyword analysis, search volume, and difficulty scores.

Users can use straightforward features to explore possible keywords, assess their competitiveness, and identify possibilities to improve their website’s exposure in search engine results. The Keyword Explorer simplifies keyword research, allowing content authors to customize their material to match user search behavior.

5. Keyword Tool

A keyword tool is an essential part of any effective SEO campaign. These tools, such as Google Keyword Planner, SEMrush, and Ahrefs, help you find valuable keywords for content optimization. Visitors can learn about search volume, competition, and suggested variations by entering specific terms.

This information is critical for creating content that appeals to target audiences and boosts a website’s organic search rankings. Keyword tools are essential for keeping up with changing search trends and retaining a competitive advantage in the digital arena.

Technical SEO Tools

Technical SEO tools provide insight into how your website is doing. You will see what could help or hinder your site’s ranking, which is nearly impossible without tools. They allow you to detect, fix, and optimize:

• Meta tag errors.
• Internal redirection and duplicate pages.
• Canonical page references
• Broken links and crawl issues

You can also view what robots see. This covers your website’s load time, 404 errors or server-side rendering issues, and server response times. You may also see if bots are crawling your website or a sitemap.

6. Moz

Moz is an all-in-one freemium platform that provides information about website difficulties and solutions to help improve rankings. You can see what Moz’s bot discovers in the Site Crawl Overview area. This includes issues like lengthy URLs, redirect chains, duplicate content, missing descriptions, and no-index meta tags.

7. Screaming Frog

Screaming Frog is a paid tool that searches your website and reports concerns similar to Moz’s. It does an in-depth study of every issue that may influence website performance, both from a user-side and ranking perspective.

8. Google Search Console

Google Search Console is a free service that provides feedback similar to that of Google’s bots. You may also use this tool to upload a sitemap, which will help Google find web pages more quickly. The only requirement is that you first check your website.

Other premium technical SEO tools, such as Deep Crawl and WooRank, might provide valuable data to help you enhance your results. These tools perform many of the same things, so you can choose the one that suits you best. However, it is advisable to use two simultaneously to check whether they identify the same issues.

9. SlickPlan Sitemap Builder

Slickplan’s Sitemap Builder tool allows website owners to visualize, plan, and create sitemaps using a simple drag-and-drop interface. You can use one of the current free templates or create a sitemap.

The Slickplan Sitemap Builder is intended for collaborative teams who need to work together to customize huge sitemaps. It also has an XML export capability that can be easily incorporated into your Google Search Console for effective indexing.

10. Bing Webmaster Tools

Bing Webmaster Tools is a complete suite developed by Microsoft to assist website owners in optimizing their site’s performance on the Bing search engine. It provides essential information about how Bing crawls and indexes your website, helping webmasters evaluate traffic, fix potential issues, and improve overall visibility.

The tools include site diagnostics, keyword research, and backlink data, which allow users to fine-tune their SEO strategy for higher search engine ranks.

Backlink Monitoring and Analysis Tools

Backlinks and links from other websites pointing to yours are essential to off-page SEO. You should monitor whether these backlinks are spam or valuable to your website.

Backlink monitoring and analysis tools can assist you in:

• Monitor website backlinks.
• Analyze the most robust links to your website.
• Perform competitor analysis.
• Measure the ratio of referring domains to backlinks.
• Identify and eliminate weak backlinks.
• Measure citation and trust flow.
• Check the ratio of link distribution.
• Monitor the quantity of do-follow and no-follow links.

11. Google Search Console

Google Search Console facilitates backlink monitoring, analysis, and technical SEO. This tool displays the amount of external and internal links, the top linking sites and anchor texts, and more. From an SEO standpoint, having a good mix of external and internal links is critical; Google Search Console is an excellent tool.

12. Moz

Moz also provides other metrics that are useful for off-page SEO. You will see the domain authority when you enter a domain name into the Moz search field. The higher the domain authority, the more important search engines believe a website to be.

Several criteria influence this grade, but the amount of quality backlinks is significantly weighed. Moz also displays the most followed links and sites, the anchor text (keywords) used in backlinks, and the number of linked domains.

13. Majestic

Majestic is a freemium program that offers the same measures as the previous two, but it is best renowned for its citation and trust-flow metrics. Citation flow refers to link volume, whereas trust flow refers to link quality. It also gives the option of delving into languages.

14. Google Analytics

Google Analytics is a comprehensive web analytics service provided by Google that allows website owners to track and analyze their traffic. It assists customers in understanding user behavior, traffic sources, and marketing campaign effectiveness by giving detailed information and reports.

Businesses may use customizable dashboards and real-time analytics to make informed decisions about website optimization and user experience.

Rank Tracking Tools

The goal of keyword research, technical SEO, and backlink analysis is to boost a website’s rating. Rank tracking tools allow you to:

• Track your website’s ranking compared to others.
• Calculate average clickthrough rates (CTRs) and impressions.
• Monitor keyword rankings for desktop and mobile devices across locations.
• Identify top-performing and underperforming keywords.

15. Google Search Console

You can use Google Search Console to check which inquiries led to your site appearing (also known as impressions). Then, you can see if the URL was clicked and where it ranks. It divides it up into pages, countries, and even gadgets. You can examine variations over time, as well as averages.

Other relevant tools for keyword research are:

• Ahrefs
• AMZ Tracker
• Wincher

16. GTmetrix

GTmetrix is a website performance testing tool that assesses website speed and functionality. It assists website owners by completing a report on page load times, performance scores, and optimization opportunities.

This technology is necessary for providing a speedy and user-friendly website experience, critical for search engine rankings and general user pleasure.

Analytics Tools

SEO analysis tools simplify tracking KPIs and analytics connected to a website’s traffic. Similarly, they provide information about user activity by collecting data such as time spent on the site, most frequented URLs, and access devices, among other things. Here are the two most popular SEO analytics tools:

17. Google Analytics

Google’s free service is the most well-recognized and used for acquiring SEO data and KPIs. It provides information on traffic sources, demographics, access devices, geography, and language. It also reports the number of new and returning users, average session duration, bounce rate, conversion rate, and other metrics. In this sense, Google Analytics tells us how users interact with a website.

As a result, it is a critical tool for understanding what is happening at the site and where improvement opportunities exist. It also supports connectivity with other technologies, including Google Ads and Google Search Console.

18. Yandex Metrica

Yandex is a free alternative to Google Analytics for conducting a complete website analysis. It is so popular and effective that it is the third most popular online analytics service, serving over 8 million sites. It has tools for tracking traffic, users, sessions, behavior, technology, etc.

The tool uses heat maps to show which portions of the site are most exciting and which are the weak points. It also has an intuitive dashboard that allows users to examine and filter information based on time intervals rapidly. It also includes a Google Chrome extension and a plugin for content management systems like WordPress, Drupal, Joomla!, Magento, and Shopify.

SEO Tools: Link Building

The SEO method relies heavily on backlink research and creation. As a result, you can learn about the domain authority and link quality of your and competitors’ websites. This will help you plan your link-building strategies more effectively. We recommend the following link-building SEO tools:

19. Majestic

Majestic SEO is an excellent tool for backlink research and link-building strategy optimization. It gives data for a website based on two metrics: Citation Flow (number of links) and Trust Flow (quality and reliability of links). It also strives to locate undesirable and disreputable links and domains to link. Majestic has the following main features:

• Site Explorer: It analyzes any domain or URL, including incoming and outbound linkages.
• Bulk Backlink Checkers: This tool determines a website’s inbound links. It determines how many domains point to the site and which are regarded as referring or higher authority domains.
• New Index: Here, you can see the links that Majestic discovered in the last 90 days.
• Search Explorer: It generates a keyword index using its link crawl data. Examine the URLs, domain names, and anchor text.

20. Cognitive SEO

Cognitive SEO is a paid application that analyzes backlinks and audits them. Its responsibilities include real-time monitoring of a website’s inbound connections and assessing competitors’ link-building techniques. It also allows you to discover the factors that can cause a site to be punished, which helps to avoid fines for artificial links.

Cognitive SEO is not only a link-building SEO tool but also evaluates a website’s technical details and allows for audits. It also includes an NLP-based content enhancement tool.

21. GetLinko

We extend our list of recommendations with a specialized platform for purchasing and publishing links and sponsored posts. This is accomplished through a database comprising over 5,000 blogs, newspapers, and other media from around the world, grouped by specializations.

This is Getlinko, where you can create successful link-building plans and obtain relevant and high-quality SEO links for your website at a reasonable fee.

You must sign up as an advertiser, review the most appropriate media for your industry (segmented by country, topic, and SEO metrics), and make your request. In summary, Getlinko will help you raise your project’s online visibility and SEO by providing high-quality backlinks.

Other Essential SEO Tools

Here are some of the most essential SEO tools that can help improve a website’s search engine optimization:

22. Semrush

Semrush is part of its Competitor Analysis tools and a comprehensive digital marketing platform that provides various functions to assist businesses in improving their online visibility. It offers actionable insights to improve SEO and content strategies, including keyword research, SEO competitor analysis, site audits, and backlink tracking.

Its user-friendly interface and comprehensive statistics make it an invaluable resource for marketers seeking to remain ahead in the competitive digital marketplace.

23. Answerthepublic

AnswerThePublic is a unique content marketing platform that visualizes data as content ideas to generate insights into user search queries. By analyzing search engine autocomplete recommendations and related searches, AnswerThePublic helps content creators uncover relevant topics and meet the needs and questions of their target audience.

This tool is very beneficial for developing content strategies that will resonate with readers and boost organic traffic.

24. HubSpot Website Grader

Increased online traffic and qualified leads for the organization are marketing objectives. As marketers, you must know precisely what you can do to improve that website’s SEO. Enter your website’s URL into HubSpot’s Website Grader to receive an immediate report on your SEO efforts.

From there, you may enroll in the HubSpot Academy SEO course, which will teach you how to optimize your website’s SEO and user experience (UX).

25. UpCity – Free SEO Report Card

UpCity’s Free SEO Report Card allows you to examine and compare your website to the competition. An SEO Report Card requires your email address and some information to generate a report.

26. Internet Marketing Ninjas

SEO-focused business Internet Marketing Ninjas provides several free tools to help you compare your website’s performance to that of the competitors, create meta tags, optimize web pages for specific keywords, and enhance organic website traffic.

27. Seolyzer

Seolyzer, a free site crawling, log analysis, and SEO tool, may help you see how search engines like Google see your website. When crawling bots visit your website, Seolyzer collects information from the log files on your server to find and develop your SEO KPIs. The application also shows redirection, error codes, and page speed statistics.

28. SEOQuake

SEOquake is a Google Chrome add-on that assesses a website’s SEO aspects quickly and for free. This includes exporting data files, comparing URLs and domains in real-time, evaluating internal and external links, and doing on-page SEO audits.

29. CWVIQ

It is a free service that periodically pings your website to check for loading speed and other Core Web Vital indicators and alerts you to any issues. Along with CWV, CWVIQ provides users with a weekly summary of the speeds tracked throughout the week.

30. HubSpot SEO Marketing Software

HubSpot’s Marketing Hub is an SEO marketing software solution that can help you develop authority across your website. This program integrates with HubSpot landing pages, web pages, and blog posts, so you’ll never miss an opportunity to optimize your content for traffic and conversions.

31. KWFinder

You may not necessarily need a feature-rich SEO tool if you only need keyword research. KWFinder is a terrific tool for bridging the gap between copywriting and technical SEO. You can choose keywords that are easy to rank for yet can still generate traffic.

The flexibility of KWFinder allows you to seamlessly switch between languages and geographical areas and reach your target audience anywhere in the world.

32. Seomater

Seomater is a tool for crawling websites and conducting SEO audits. It aids in technical SEO analysis and testing for on-page SEO. After the software crawls your website, you will obtain an SEO report with information about your website’s internal and external links, backlinks, page quality, speed, social media, organic presence, and other SEO-related components.

33. SE Ranking

SE Ranking is an all-encompassing SEO software that assesses the health and performance of websites, keyword ranks, and traffic. It also provides information about your competitors, which you can use to grasp the SEO landscape better and adjust your marketing strategy.

Because SE Ranking is a white-label SEO solution, you can produce personalized SEO reports with branding and customization choices.

34. Bing Webmaster Tools

Bing Webmaster Tools is a complete suite developed by Microsoft to assist website owners in optimizing their site’s performance on the Bing search engine. It provides essential information about how Bing crawls and indexes your website, helping webmasters evaluate traffic, fix potential issues, and improve overall visibility.

The tools include site diagnostics, keyword research, and backlink data, which allow users to fine-tune their SEO strategy for higher search engine ranks.

35. Yoast

Yoast is one of the popular on-page optimization tools and SEO plugins for WordPress that provides a user-friendly interface to improve on-page SEO. It delivers real-time analysis and optimization suggestions while users write content, ensuring that articles and pages are properly optimized for search engines.

Yoast addresses critical SEO components like content readability, meta tags, and keyword optimization. Its qualities make it a valuable tool for bloggers, website owners, and content creators who want to improve their site’s SEO performance inside the WordPress ecosystem.

36. BrightLocal

BrightLocal is a comprehensive local SEO platform designed for businesses that want to increase their exposure in local search results. The toolbox offers functionality for managing local citations, tracking reputation, and conducting local search audits.

BrightLocal helps businesses maintain and optimize their online presence by assuring accurate business information across many directories and review sites. The platform’s insights enable companies to improve their local SEO approach, acquire more customers, and maintain a solid online reputation in their communities.

Final Words

Undoubtedly, using SEO tools to aid the organic positioning process is critical to its success and efficacy. Not only do they let you measure and extract vital data about a website, but they also serve as a vehicle for analyzing the information and proposing improvement activities based on the findings.

Once you understand what SEO software is, evaluate it and pick which ones to incorporate into your approach.